Skip to content

June 2026

World Cup 2026: Is it more about adverts or football?

For all the talk of a festival of football across three nations, the 2026 World Cup is, financially, an advertising platform that happens to stage matches. FIFA is targeting roughly $11 billion across its 2023–26 commercial cycle, with the tournament…


More Stories

AI can already own and run a company. No human required

Argentina’s president, Javier Milei, proposed this month to create a new class of company owned and operated by artificial intelligence, with human shareholders permitted but…